With the rapid growing trends for botanical ingredients, combined with the fast development of modern science and technologies, more and more bioactive components was found to be beneficial for human health. A relative trends during this is that some companies aimed to solely pursuer a higher assay of certain “active” ingredient in herbal extracts, this is no wrong, but do we miss some truly things when we pursuer the powder of nature?

We mostly use drugs to cure disease before, but now more and more people realize it’s large side-effects. As we know, drug is a synthesized copy of one chemical component, which may like a component found in an herb. While herbalists prefer using the whole herb and believe that one of the reasons why herbs have fewer side-effects is because of a balance of naturally occurring ingredients. Pharmaceutical companies like to isolate chemicals so they can produce a “pure” concentrate, acquire a patent, and reap large profits. Whole herbs can’t be patented so there is little profit potential for the drug companies.
Every herb consists of hundreds or even thousands of naturally occurring chemicals. The actions of most of these chemicals are not understood, but it is known that an herb’s total effect is a result of the combination. Some chemicals have synergistic effects on others increasing their activity. Some modify the effects of others reducing undesirable side-effects.

Scientists and herbalists will often use the term active, as a noun, to refer to what they consider to be an “active” ingredient of an herb. For example, hypericin and hyperforin are considered to be the actives in the herb St. John’s wort. This is useful when it comes to standardizing an herb or when testing it for quality, but it is a little misleading if we believe that the actives are the only beneficial ingredients in the herb. The benefits that St. John’s wort provides are not just a result of these two chemicals, but of a synergistic interaction between these two chemicals and a host of other naturally occurring chemicals found in the herb.

Pharmaceutical companies often make the mistake of isolating an active from an herb, or extracting that active out of the herb without the herb’s other naturally-occurring ingredients; or even worse, of making and producing a synthetic copy of the active. What they end up with is a drug that is far from what nature produced—without the benefits of the synergistic interactions of the herb’s original ingredients—often resulting in negative actions or undesirable side-effects.

The principle for Novoherb’s Finger-print Concentrated Extract Powder is to extract herbs by following the TCM traditional way (extracted by purified water like decoction) and try to maintain all naturally occurring active ingredients in it’s reasonable proportion.