Privacy Policy
Privacy Policy
Last updated: June 15, 2025
Novoherb Technologies (“Novoherb”, “we”, “us”, or “our”) operates the website https://www.novoherb.com (the “Site”) as a bulk wholesale Chinese herbs supplier offering Chinese Herbs, Medicinal Mushrooms, Super Fruits, Oriental Teas, and OEM services including blending and contract manufacturing. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy describes the types of information we collect, how we use it, and your rights in relation to that information.
1. Information We Collect
1.1 Personal Information
When you interact with our Site, request a quote, place an order, subscribe to our newsletter, or contact us, we may collect personal information such as:
Contact details: name, company name, email address, telephone number, WhatsApp number
Account credentials: username, password (if you register for an account)
Transactional data: order history, shipping address, payment details (processed securely by our payment providers)
1.2 Technical & Usage Data
We automatically collect certain information about your device and browsing actions, including:
IP address, browser type and version, operating system
Pages visited, time spent on pages, clickstream data
Referrer URL and search terms used to find our Site
Cookies and similar tracking technologies (see Section 4)
2. How We Use Your Information
We use your information for the following purposes:
Order processing & fulfillment: to manage orders of Chinese Herbs, Medicinal Mushrooms, Super Fruits, or Oriental Teas, and to provide OEM services like blending and contract manufacturing
Customer support: to respond to inquiries via email, telephone (+86-21-58080758), or WhatsApp (+86-13916847183)
Marketing & communications: to send newsletters, product updates, and promotional offers (you may opt out at any time)
Site improvements & analytics: to analyze usage trends, enhance Site functionality, and optimize content (e.g., refining our FFET™ extraction technology page)
Legal & compliance: to comply with applicable laws, resolve disputes, and enforce our terms
3. Sharing & Disclosure
We never sell your personal data. We may share information with:
Service providers: logistics partners, payment processors, email platforms, analytics vendors
Business partners: our U.S. formulation partner (since 2016) for collaborative product development (under strict confidentiality agreements)
Legal authorities: when required by law or to protect our rights and property
All third parties are bound by contractual obligations to protect your data in accordance with this Privacy Policy.
4. Cookies & Tracking Technologies
We and our service providers use cookies, web beacons, and similar technologies to:
Remember your preferences and login sessions
Analyze Site performance and visitor behavior
Serve targeted marketing content
You can manage or disable cookies through your browser settings, but please note that some features of the Site may not function properly without them.
5. Data Security & Retention
We implement appropriate technical and organizational measures—such as encryption, access controls, and secure servers—to safeguard your information against unauthorized access or alteration. We retain personal data only as long as necessary for the purposes outlined in this Policy, or as required by law.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
Access, correct, or delete your personal data
Object to or restrict certain processing activities
Request portability of your data
Withdraw consent at any time (where processing is based on consent)
To exercise your rights or for any privacy-related inquiries, please contact us at info@novoherb.com.
7. International Transfers
As a China-based company, your data may be transferred to and processed in China or the United States (for our formulation partner). We will ensure that adequate safeguards are in place to protect your personal information in accordance with applicable data protection laws.
8. Children’s Privacy
Our Site is not intended for children under 16. We do not knowingly collect personal data from minors. If you become aware that a minor has provided us with personal information, please contact us immediately so we can delete it.
9. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will post the revised Policy on this page with an updated “Last updated” date. Your continued use of the Site after changes take effect constitutes acceptance of the updated Policy.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:
Novoherb Technologies (Novoherb)
Floor 4, Building 3, No. 166 Tian Xiong Road, Shanghai, China 201318 (Century Medicine Park)
Tel: +86-21-58080758
WhatsApp: +86-13916847183
Email: info@novoherb.com
Website: https://www.novoherb.com/
Thank you for trusting Novoherb with your data and for choosing us as your bulk wholesale Chinese herbs supplier.